moira hendrickson
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reebok unlocked week

Concept, photo art direction and design for "Reebok Unlocked Week,” a celebration of loyalty members.

Concept: During Unlocked Week members had access to exclusive offers, product drops and experiences featuring the best of Reebok. The goal was to increase loyalty program engagement and drive brand love. We wanted the creative to feel exclusive while still capturing the energy of a celebration.

Final Results: In a joined team effort Reebok saw a 62% lift in sales revenue from the week long campaign activation. Loyalty acquired 98.8K new members during the tease and launch phases of the campaign. With a week long of diverse full-price product assortment Reebok saw an increase in full price sales by 58% in revenue shared globally.


Reebok Unlocked Week

 

Concept, photo art direction and design for "Reebok Unlocked Week,” a celebration of loyalty members.

During Unlocked Week members had access to exclusive offers, product drops and experiences featuring the best of Reebok. The goal was to increase loyalty program engagement and drive brand love. We wanted the creative to feel exclusive while still capturing the energy of a celebration.

CD: Nicholas CHin | Photography: David Salafia | Styling: Jessica Toomey MELCHionda

 
 
 
 
 

Our team designed a campaign landing page that was updated daily, a toolkit for global markets, daily marketing emails as well as social and digital marketing content.

The results? In a joined team effort Reebok saw a 62% lift in sales revenue from the week-long campaign, as well as acquiring 98.8K new loyalty program members during the tease and launch phases.