moira hendrickson
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floatride energy | reebok

Run Outside Your Comfort Zone

Concept, art direction and design for a seasonal campaign for the new Floatride Energy 4 shoe. My role included ownership of all creative steps from concept to delivery. Our final concept was called “Run Outside Your Comfort Zone,” and encouraged new and seasoned runners to try something new. We created a toolkit for global delivery that included “Launch” and “Sustain” phases for on-site, email and social activations, as well as key visuals for in-store displays. I art directed all photo and video content for the campaign and designed the final marketing materials. For talent casting, we chose to use CrossFit athletes to appeal to existing consumers and to make the concept accessible to new runners.

 


Run Outside Your Comfort Zone

Concept, art direction and design for a Floatride Energy 4 product campaign.

 
 

The “Run Outside Your Comfort Zone,” concept encouraged novice and seasoned runners to try something new. We created a toolkit for global delivery that included “Launch” and “Sustain” phases for on-site, email and social activations, as well as key visuals for in-store displays. I art directed all photo and video content for the campaign and designed the final marketing materials. For talent casting, we chose to use CrossFit athletes to appeal to existing consumers and to make the concept accessible to new runners.

Photography & VIDEOGRAPHY: JJ Miller

 
 

Final Campaign Photography: